Home Entertainment Film & TV This Innovative Advert by Animation Artist Hiraoka Is Magic

This Innovative Advert by Animation Artist Hiraoka Is Magic

Masanobu Hiraoka is a self-taught animator/artist based in Tokyo.

He’s quite busy as a commercial artist being commissioned for music videos, Uniqlo adverts, and this one for Sincho.tv. His personal work echoes his commissions with a focus on metamorphisis. They all come with excellent sound design.

Hiraoka’s colorful shapeshifting animation is magic to watch.

The character looks at his world differently as he films moments through his phone. A musician gains sunglasses and a crown, landscapes morph, humans burst into triangles and then back again, horses disappear in a puff of smoke. However, it all seems to flow. The short advert has a particularly nice low-key soundtrack—the song is by Eduardo Castillo and is called Ahora Si.

It’s a nice, gentle feast for the eyes to ease yourself into your Monday morning.

Masanobu Hiraoka Animation. (Screenshot/Vimeo)
Masanobu Hiraoka Animation. (Screenshot/Vimeo)

Girl being recorded on phone as a costume and crown morph on to her. (Screenshot/Vimeo)
Girl being recorded on phone as a costume and crown morph onto her. (Screenshot/Vimeo)

Masanobu Hiraoka character walking to the next landscape. (Screenshot/Vimeo)
Masanobu Hiraoka character walking to the next landscape. (Screenshot/Vimeo)

Character films mushrooms in the forest on his phone. (Screenshot/Vimeo)
Character films forest fauna on his phone. (Screenshot/Vimeo)

Recorded mushrooms. (Screenshot/Vimeo)
Recording nature up close. (Screenshot/Vimeo)

The forest disappears. (Screenshot/Vimeo)
The forest disappears. (Screenshot/Vimeo)

Boy walking alongside girl in Masanobu Hiraokas' colorful Animation. (Screenshot/Vimeo). (Screenshot/Vimeo)
Boy walking alongside girl in Masanobu Hiraoka’s colorful animation. (Screenshot/Vimeo)

Beautiful double image. (Screenshot/Vimeo)
Beautiful double image. (Screenshot/Vimeo)

Girl Portrait facing each other. (Screenshot/Vimeo)
Girl portrait facing each other. (Screenshot/Vimeo)

Boy Portrait as they look at each other. (Screenshot/Vimeo)
Boy Portrait as they look at each other. (Screenshot/Vimeo)

Duo watching and filming the world together. Masanobu Hiraoka Animation. (Screenshot/Vimeo)
Duo watching and filming the world together. Masanobu Hiraoka Animation. (Screenshot/Vimeo)

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Jessica Kneipphttp://www.jessicakneipp.net
Jessica grew up in the tropics of North Australia. She writes about films, and occasionally gets to write and direct them. She has a love of silent films, they are the closest she will ever get to "time travel." However, on some real travels she spotted a polar bear while visiting the Arctic, and has enjoyed the view of the Mongolian plains on a train from Russia to China. Her favorite fruit is pomegranate and her most memorable gift is a Super 8 camera from her husband, which she is keen to shoot some footage of Antarctic icebergs on one day.  

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