Masanobu Hiraoka is a self-taught animator/artist based in Tokyo.
He’s quite busy as a commercial artist being commissioned for music videos, Uniqlo adverts, and this one for Sincho.tv. His personal work echoes his commissions with a focus on metamorphisis. They all come with excellent sound design.
Hiraoka’s colorful shapeshifting animation is magic to watch.
The character looks at his world differently as he films moments through his phone. A musician gains sunglasses and a crown, landscapes morph, humans burst into triangles and then back again, horses disappear in a puff of smoke. However, it all seems to flow. The short advert has a particularly nice low-key soundtrack—the song is by Eduardo Castillo and is called Ahora Si.
It’s a nice, gentle feast for the eyes to ease yourself into your Monday morning.