The idea was to make a movie that would only be shown to people 100 years from the date of its making. 100 Years is the title of the movie you will possibly never get to see. The film is set to be released in 2115, as announced by Louis XIII Cognac, according to an article on PRNewswire.
The movie set to screen in 100 years
“LOUIS XIII is a true testament to the mastery of time, and we sought to create a proactive piece of art that explores the dynamic relationship of the past, the present, and the future,” according to Ludovic du Plessis, Global Executive Director for Louis XIII Cognac.
— Country and Town House (@countryandtown) July 25, 2016
The movie is an analogy to the creation process involved in making a bottle of Louis XIII cognac.
“Four generations of LOUIS XIII cellar masters put a lifetime of passion into a bottle of LOUIS XIII, yet they will never taste the resulting masterpiece,” du Plessis said further.
The 100 years it takes to make a bottle of Louis XIII cognac inspired Malkovich and Rodriguez to make a movie that will take 100 years before anyone can watch it.
— EatLoveSavorMagazine (@eatlovesavormag) July 16, 2016
On November 18, 2015, Malkovich and Rodriguez released three trailers that ironically show no footage from the actual film. Instead, they showed three possible futures ranging from a dystopia to a technological paradise.
The film is being kept under containment in a high-tech safe behind bullet proof glass. The safe has a lock timer set to automatically open on November 18,2115, which is the date of the film’s premiere.
One thousand lucky guests from all over the world, including Malkovich and Rodriguez, will receive an invitation that they will hand down to their descendants.
My curiosity for this John Malkovich movie "100 Years – The Movie You'll Never See" is my biggest motivation to live until I'm 121 years old
— Doug Wilson (@dxwilson) May 9, 2016
The safe in which the film is locked will be shown in various cities around the world, including at the 2016 Cannes Film Festival, after which it will be brought back to Cognac, France, and the Louis XIII Cellars.