Plain-faced journalist Esther Honig lent her image to 40 Photoshop editors in 22 countries. The mission? Make her beautiful.
She’s looking to find out how location and culture can influence standards of beauty.
She put the results into a project called Before & After. It’s interesting how she comes away with so many interpretations of beauty. So perhaps individual interpretations of beauty are just variations on a wider, culturally accepted interpretation.
I don’t know what to conclude from this experiment. One is that beauty is a psychological result of environment and upbringing, another is that any magazine probably uses similar techniques to make models reflect the standard of beauty expected by the audience.
See all of the many transformations she undertook for this project here.